Sunday, October 14, 2012
#7 Bosses Must Drink Small Beers
Being a person with power here (aka “a boss”) can be very difficult. It’s a very backward life. The best way to be a boss here is to lose all logical decision making and act as irrational as possible. Rule Number 7 is about their choice of beverage.
This is rule starts with possibly the greatest marketing scheme ever invented by a beverage company and it works perfectly into the “irrational” thought process by nearly every chefe. Practically every bar here has three types of beers of which comes in two different size bottles. The larger bottle is used by the client and then returned to the bar so it can be brought back to the beverage company (which is actually a great system of recycling). It prevents people drinking on the streets, in cars, and bar fights that start with the hooligans smashing the bottles on the bar because the bars demand the bottles back. The smaller bottle though, does not need to be returned to the bar. Once you get a small beer, you can go anywhere you want. But the catch is that the smaller bottle costs more than the larger bottle. The chefes and people here say that the quality is better, which is again the greatest marketing scheme ever created, and that is why they cost more. But what it comes down to is power and presenting that power in front of your inferiors. If you have money, you need to show you have money. That is how you get respect here unfortunately. SO what happens is that people actually buy the smaller bottles instead of the larger bottles even though they cost more AND they are staying at the bar. Sadly there are cases where these smaller bottles end up being perfect for traveling… and how to chefes travel here? In cars. Cars that they were given through the organization or governmental agency they work for. And this just adds to the risk of traveling here in general.
But are all chefes here horrible people and drunk drivers, no. Not at all. But there is a trend. The one nice thing about drinking with these kinds of people is that another way to present money/wealth/power is to buy others beers which is how I get a lot of beers paid for and it ends up being a good time. Just the whole time I’m rolling my eyes as my boss talks about the “nonexistent” higher quality of his small beer he just paid extra for.
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